the State Farm RoadHouse

State Farm wanted football fans to know that great things happen when they combine their home and auto policies.
So we literally combined home and auto, and created the ultimate tailgating vehicle-house-thing.

The RoadHouse traveled to NFL cities all season long, introducing fans to #Housegating. 




Facebook Canvas

You didn't have to see it in person to get the full tour.
A Facebook canvas experience let fans get an in-depth view of the RoadHouse, including 180° panoramic photos and a time-lapse making-of video.

Housegating playbook

The RoadHouse doesn't tailgate, it housegates.
A series of short videos taught fans how they could do the same by combining the best of tailgating and watching at home.

Postmates Partnership

By the end of the season, State Farm was known for creating a great gameday combo.
And for a season finale, we partnered with Postmates and Chili's to create a burrito just for the Houston vs San Diego game: The BBQ'RITO: Houston's barbecue chicken combined with San Diego's California burrito, delivered right to your door.