Tax time doesn't have to be all bad. In fact, many people look forward to a nice big refund check. 
That can cause quite a reaction. Well, that and Montell Jordan.

With one-tenth the budget of H&R Block, Jackson Hewitt became the most talked about tax brand in the country.

TV: ADWEEK's #1 Tax spot 2012


The Digital Dance-Off continued the campaign's fun online with users dancing an average of 2.5 minutes.

 Infographic I created to highlight the campaign's social success.